Blog of RENAULT NISSAN Alliance

When it comes to buying new cars, it’s men that make all the decisions, right? Wrong… with a capital W. In fact research has shown that, worldwide, 80 per cent of all car buying decisions are influenced by women.

 

More significantly, American women direct buy more than half of all the new cars.  And European women aren’t far behind—purchasing nearly half of all new cars across Europe.

 

This perhaps reflects a change in the way the industry itself is creating its products: did you know, for example, that the team behind the hugely successful Renault Captur is split 50/50 between male and female engineers and designers? 

 

By and large, however, the typical new car dealership still has some way to go before becoming totally female-friendly… but The Alliance is helping to change attitudes. We have recognised the increasing importance of women in the car buying process and have developed new business models to account for the shift. 

 

And in Japan we’ve gone one stage further with ‘Ladies First’ dealerships. It’s in the early stages at the moment, but a pilot Nissan dealership managed by women has opened in the Tokyo suburb of Fuchu. It has undergone a design transformation to make the shopping experience is more welcoming and easier. 

It is especially geared to mums, with places to feed babies and for older children to play, and is the first in hundreds of planned Ladies First dealerships.

 

At the Alliance, we recognize the growing importance of women on our products and services.  Whether it's designing cars or selling them—women add real value to everything that we do.