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The DeZir concept stands out as an illustration of Renault’s commitment to more emotional styling. The creative thinking behind the design of the front end was aimed at recalling Renault's styling heritage, while at the same time paving the way for the design trends of the brand's forthcoming models.
DeZir is the first project led by Laurens van den Acker and is the start of a sequence of concept cars that will provide an insight into Renault Design's new vision for the future. It also lays the foundations for the styling cues of Renault's forthcoming vehicles. The front-end design previews the new front-end identity that is poised to become a feature of all Renault models in the future.
The car points towards a new philosophy and marks the implementation of the strategy based on the notion of 'life cycle'. The first step involves falling in love, an experience that is illustrated by DeZir's powerful, sensuous styling. This vision also builds on the bonds that are gradually forged between the brand and its customers at watershed moments of their lives, such as when they begin to explore the world, start a family, begin work, take time out to play and gain wisdom.
This approach coincides with the introduction of a new Renault design language that takes its inspiration from the three keywords which communicate the brand's vision, namely 'simple', 'sensuous' and 'warm'.
The DeZir will debut at the Paris Auto Salon at the end of September.
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