Blog of RENAULT NISSAN Alliance

High-growth countries of Brazil, Russia, China and India represent more than 30% of the combined sales of the Renault-Nissan Alliance – up from 1% when Renault and Nissan partnered in 1999.

The key to success in these challenging markets? Modern, robust cars that are truly affordable to first-time buyers – manufactured in clever, “cost-breakthrough” ways that significantly reduce the use of scarce natural resources.

It’s what we call “frugal innovation” – and our engineers in Chennai, India, practice it every single day. Watch this video to learn more about what happens at the Renault-Nissan Technology and Business Centre India Private, Ltd., in Chennai.