The Alliance
Created on March 27, 1999, the Renault-Nissan Alliance is the longest-lasting and most productive cross cultural partnership in the auto industry. Together, Boulogne-Billancourt, France-based Renault SAS and Yokohama, Japan-based Nissan Motor Co., Ltd., sell one in 10 cars worldwide under eight brands – Renault, Nissan, Renault Samsung, Infiniti, Venucia, Dacia, Datsun and Lada.
In 2013, the two companies together sold a record 8.3 million cars in nearly 200 markets (See our press release here). In addition to its strategic partnership with AVTOVAZ, Russia’s largest car maker, the Alliance operates strategic collaborations with other automakers including Germany’s Daimler, China’s Dongfeng Motor, Japan’s Mitsubishi Motors and India’s Ashok Leyland.
On April 1, 2014, the Alliance will take the next step in its 15-year evolution by converging four key functions: Engineering, Manufacturing Engineering & Supply Chain Management, Purchasing and Human Resources. The four key functions will be jointly managed by Renault and Nissan, with a newly appointed Alliance Executive Vice President leading each function, and a new management committee to oversee implementation. The convergence is expected to generate at least 4.3 billion euros in annualized synergies by 2016, up from an estimated record 2.8 billion euros in 2013. (See our press release here).
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