Presentation of the Duster Oroch show car in Sao Paulo

OCT

2014

Renault-Nissan Alliance Team

Presentation of the Duster Oroch show car in Sao Paulo

Renault is set to unveil the Duster Oroch show car in a world premiere at the 28th Sao Paulo Motor Show in Brazil (October 30-November 9). Brazil is the Renault's second-largest market after France, and is among the top ten markets for the Alliance.

Designed by the Renault design centre for Latin America (RDAL) in Sao Paulo, the Duster Oroch show car is a styling exercise for a recreational pick-up truck with enough room for five people and the robust stance of a true SUV. Pick-ups account for nearly 75% of the light commercial vehicle market in South America, representing just over 920,000 units. Renault has already announced plans to enter the pick-up market with at least two models.

The Duster Oroch is a creation of the Renault design centre for Latin America (RDAL) in Sao Paulo, one of Renault’s five design centres worldwide.

The show car’s body colour is an exclusive combination of satin-finish white and touches of orange which highlight its sporty personality and the world of kitesurfing, which inspired the vehicle’s design. The vehicle’s front end features the new brand identity and carries over some of the styling cues explored previously on the D-Cross concept car, which was a reinterpretation of the Renault Duster presented at the Sao Paulo Motor Show in 2012. The large front and rear bumpers convey an impression of strength and power.

“The Renault Duster Oroch show car boasts the energetic, robust stance that appeals to customers. It’s the work of our Sao Paulo design centre and packs an emotional punch which is characteristic of design in Latin America,” comments Laurens van den Acker, Senior Vice President, Corporate Design for the Renault group.

“While it takes its inspiration from the Duster, itself a robust vehicle with an assertive personality, our local design team has delivered a fresh interpretation of the model in the form of this show car.”“The Renault Duster Oroch is a concrete illustration of our strategy to develop products tailored to our Latin American markets,” explains Denis Barbier, Senior Vice President, Chairman of the Americas Region. “Based on the Renault Duster, which is one of our best-selling models in the region, the show car explores the world of pick-ups – a segment we’re absent from at the moment but which totals around 900,000 vehicles sold each year.”

Brazil is Renault's second-largest market after France and among the top ten markets for the Alliance.

The Sao Paulo Motor Show will be held from October 30 to November 9 at the Anhembi exhibition centre in the city’s north. It is the biggest motor show in South America, attracting just over 748,000 visitors in 2012.