Renault expands in Malaysia with Fluence production deal
As part of its growth strategy in Southeast Asia, Renault has signed an agreement to produce the Fluence in Malaysia with partner Tan Chong Motors. The company will also be strengthening its distribution network throughout the country.
Ranked as the third biggest economy in Southeast Asia, Malaysia is a strategically important market for Renault. Over the last 30 years, the country's economy has expanded at an average of more than 5% and the local automotive industry has enjoyed healthy growth, with 645,000 vehicles sold in 2013.
The Renault Fluence is a popular three-box sedan, known for its reliability and strong international appeal – and also available as a zero-emission EV. It is the first Renault vehicle to be manufactured in Malaysia. If all goes well with the Fluence, Renault plans to produce further vehicles in Malaysia with Tan Chong Motors.
To strengthen its position, Renault is also expanding its local distribution network and has set itself an objective of securing 25 dealers within the next two years. Ultimately, the aim is to establish Renault as one of Malaysia's top three generalist European carmakers by 2018.
Read the press release here.
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