Blog of RENAULT NISSAN Alliance

One of the great strengths of the Alliance is its diversity – it’s our way of doing business. Showing respect for the varied cultures we have within the companies allows us to capitalise on that diversity, which in turn makes the Alliance stronger and longer lasting.

As the Alliance matures we have a new generation of managers who are much more open-minded to the benefits of both companies. Personally, I feel I belong to both companies.

There were many sceptics from outside – and sometimes inside - the company at the beginning, but we have always had a strong belief in the benefits and values of the Alliance. Some may say we have been a little bit shy during our first decade but capitalising on diversity takes time and sometimes proves to be difficult. Therefore, it is essential to pay attention to cultural differences. However, such long-term process usually induces more efficiency and robustness.

In 2009, after ten years into the Alliance, we felt the time was right to boost cooperation to a higher level. This is precisely why we set up a dedicated team and decided to use Renault-Nissan BV, a joint subsidiary, to accelerate the Alliance synergies.

In 2009, the Alliance generated 1.5 billion euros of synergies. I think it is very satisfying to see the benefits and efficiencies that we have gained in key domains such as platforms and technologies. Looking forward, over the 2014 – 2015 period, 80% of Renault and Nissan models will be developed using common platforms.

So diversity is good for business and performance, but that’s not all. The Alliance way of doing business allows us to reconcile what is good for business with what is right for society. Let me give you a few examples.

Developing Green technologies is a priority for the Alliance with the launch of the Electric Vehicle. Through this project, we want to be a leader in Green Business and by doing that we also act positively for the planet. 

Employees’ motivation is another positive effect of that combination between what is good for business and what is right for society. By hiring diverse people you have more out-of-the-box ideas. Knowing that they have a role to play whatever their gender or background, also gives them pride in the company and motivation.

Finally, because our customers are diverse, we need to be diverse to keep in touch with them and make sure we offer them the products they want to buy.

If you want to hit the moon, you have to perform at the highest level by doing the right thing.