You can't go far in Davos without meeting a camera crew, a roving reporter or a press photographer –and of course, at the World Economic Forum, the media is as international as those making the headlines.
Wandering around the streets of Davos, we've bumped into media teams from the UK, America, France, Japan and China. When we met the Renault-Nissan CEO Carlos Ghosn, he was just about to record an interview with Mexican journalist Carlos Mota, a regular at the World Economic Forum. When we left, Mr. Ghosn was setting up for a camera session with Russian television. Emerging countries are at the heart of this year's Forum in more ways than one.
It has to be said that the second day featured a programme worthy of press attention. While the media star of the opening day may have been Oscar-winning actress Charlize Theron, day two was all about political heavyweights: German Chancellor Angela Merkel, United Nations Secretary-General Ban Ki-Moon and former US Secretary of State Henry Kissinger all took to the stage in the congress centre, airing their views on the challenges ahead for the worldwide economy.
On day three, Carlos Ghosn addresses the Forum on the importance of emerging markets. It's a subject he knows well, and one that is of prime importance to the Alliance.