Youtube id:
7qb8iJQvbaU
China is the Renault-Nissan Alliance's biggest market in the world. Last year, the Alliance sold more than 1.2 million units in China, giving it a market share of 6.6%. The majority of the sales were generated by Nissan, which set up a manufacturing presence in China in twenty years ago.
In this video, Nissan's Executive Vice President Andy Palmer tells Nissan's Global Media Center how Nissan is designing, building and marketing vehicles with a very China-centric strategy in mind, epitomized by its Friend-ME concept car.