07
MAY
2015
Renault-Nissan Alliance Team
Bumper to bumper: Nissan lifts the bonnet on poor parking
According to new research released today by leading auto-manufacturer Nissan, one in three people in Europe* have experienced a parking incident in the last five years.
The research, conducted by global research agency YouGov, surveyed 9,177 drivers across the UK, France, Germany, Italy and Spain to identify the causes and effects of parking prangs, found that more than three out of ten drivers (33%) reported damaging their car in the last five years with 16% of those suffering car damage while in the act of parking.
Italy's drivers were the most accident-prone with one in two admitting to damaging their cars over the same period - 26% of them doing so while attempting a parking manoeuvre. Conversely, British drivers were the most cautious, with just 10% reporting a parking-related incident.
In four out of five of the Nations surveyed, reversing proved the most challenging manoeuvre, with the tricky task accounting for 45% of all parking bumps; in Italy a staggering 51% of bumps were caused while in reverse.
Drivers of Estate cars should also take heed as parking incidents were highest in this popular class (27%).
To assist unsuspecting motorists and demonstrate how vehicle technology can be a welcomed driver aide, Nissan transformed a car park in Rome to demonstrate the benefits of its Around View Monitor (AVM) and Moving Object Detection technology from its award-winning Pulsar compact hatchback.
Designed to assist with parking, the intelligent Nissan Around View Monitor system gives the driver a virtual bird's-eye view of their vehicle as they manoeuvre into a space - providing a ‘safety net' for drivers.
To see how the motorists got on with the technology and some of their extraordinary reactions, watch the video below.
Combining bold design, technical innovations and interior space, the new Pulsar brings a new dimension to the compact hatchback market, offering all the familiar Nissan qualities in a stylish new package.
Read more from the press release here.
*All figures, unless otherwise stated, are from YouGov Plc.
Total research sample size of motorists was UK 1819, Germany 1796, France 1810, Italy 1913 and Spain 1839.
The survey was carried out online. Fieldwork was undertaken between 2 - 16 February.
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