13
JAN
2012
Renault-Nissan Alliance Team

Carlos Ghosn explains evolution of Nissan’s crisis management strategy at Auto Congress

Renault-Nissan CEO Carlos Ghosn was the keynote speaker at the Automotive News World Congress on Tuesday, Jan. 10 during the North American International Auto show. Ghosn explained the evolution of Nissan's crisis management strategy, first developed during the company's historic turnaround in 1999.

The strategy -- characterized by a decentralized approach that empowers workers -- enabled the automaker to recover quickly from the March 11, 2011, earthquake and tsunami, as well as the flooding in Thailand, the yen appreciation and the eurozone uncertainties.

 

You can watch the CEO's full speech, along with a Q&A moderated by Automotive News publisher Keith Crain, here: http://www.youtube.com/watch?v=9MdhKOr_9Tk


 

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Comments

This is the best speech I have heard in my 20 years in this industry. REALLY excellent! Much wisdom in the words.

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