15
MAR
2013
Renault-Nissan Alliance Team
.

Renault ZOE leads the sustainable mobility revolution in new TV ad

The Renault ZOE is shown as instigating a revolution in a TV ad entitled "The fall of the wall". By showcasing the vehicle's lack of noise and emissions, the ad portrays the ZOE as a leader in the new era of electric mobility.

As part of a 360°campaign around the concept "Renault ZOE. Simply Revolutionary", this TV ad neatly highlights the advantages of the ZOE for both drivers and non-drivers: zero-noise and zero-emission . The noise barrier, which references the Berlin Wall, represents the town's oppression from pollution and noise –and the ZOE brings its liberation. The soundtrack to the ad is Simon and Garfunkel's "Sound of Silence".

This campaign clearly expresses Renault's ambition to make sustainable mobility accessible to everyone. The ZOE is the fourth vehicle to be launched in Renault's electric range. It can be recharged anywhere thanks to Renault's patented Chameleon charger, with 80% battery capacity achieved in just 30 minutes. With more range than ever before and an extremely competitive price, the ZOE is taking the road of the revolution.

More information about the Renault ZOE

print
Category: Company news
Under: Renault ZOE|renault ze|campaign|advertising
Comments: 

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Enter the characters shown in the image.