“It was brilliant,” said Caroline Seow after her test drive in a Renault Zoe around Edinburgh. So brilliant, in fact, that she decided there and then she wants to buy one when she gets home to Singapore from TEDGlobal 2013.

Caroline, Executive Director of the Family Business Network Asia, sought out Zoe Project Director Simon Luque to find out when the car would be available in Singapore. He told her it would be soon… and he promised she would be one of the first customers.

In 2010, the city of Lyon adopted an equitable and sustainable approach to urban management through its territorial climate and energy plan (PCET). Further reflecting its environmental aims, the city acquired a pool of ten Renault ZOE vehicles in March 2013.

Renault ZOE: a car conceived and designed to be 100% electric from the start, a pretty face and a built-in multimedia tablet that geeks will love, plus she’s good for the planet… Renault ZOE is THE car that we’ve all been waiting for since the revelation of the ZOE Preview show car, which already boasted 90% of the mass-production model lines. Renault ZOE not only looks good on paper, after our test drive we’re totally under its electric spell!

The Renault ZOE is shown as instigating a revolution in a TV ad entitled "The fall of the wall". By showcasing the vehicle's lack of noise and emissions, the ad portrays the ZOE as a leader in the new era of electric mobility.

Renault’s electric supermini ZOE will launch across Europe in the coming months. The vehicle, which was designed from scratch as an electric vehicle,  is produced at the Flins plant in France on the same line as the Clio.  The manufacturing process for ZOE is similar to that for an internal combustion engine car – with a few exceptions. Find out more in this video. 

As well as promoting the benefits of zero-emission mobility to its public, the French authorities are practising what they preach: they are buying more than 17,000 electric vehicles from Renault for use by the government and public authorities.