Blog of RENAULT NISSAN Alliance

Nissan Motor Co., Ltd. released an overview of its exhibit at the 44th Tokyo Motor Show, which will be held at Tokyo Big Sight and open to the public from October 30 through November 8.
Among the exhibits will be Teatro for Dayz, an innovative concept that signals a new direction in mobile technology. Designed especially for the digital native generation, this vision of near-future vehicles departs from convention and marks a shift in perception.

 

What kind of car will it take to excite the digital native generation? And how is Nissan designing such a vehicle today?

 

Teatro for Dayz is a combination of mobile technologies unlike any previously imagined in a car. Combined with Nissan's EV technology, this car represents a radical new way of thinking about how vehicles can be used.

 

Call it a vehicle. Call it a hi-tech device. Call it the lifestyle driver of the future.

 

Owning a car was once a kid's greatest aspiration. Having a driver's license confirmed adulthood, and driving symbolized freedom to go where you wanted to go, when you wanted to go there, and to do what you wanted to do. But the generation that went straight from the cradle to the Internet and on to an ever-expanding universe of mobile devices holds different values.

Sasaki calls this generation "share natives." 

 

 

The car for share natives

 

Through repeated sampling of next-generation customers, Nissan began to form a symbolic picture of share natives.

 

Nissan's research indicated that minicars will be the vehicle of choice for share natives. "In addition to being compact, minicars remind them of the handy mobile devices they carry in their pockets," says Sasaki. EV technology is a must for this generation. "Share natives are already accustomed to recharging their devices at home, so EVs fit their lifestyles far better than cars that require regular visits to a gas station." With a driving range ample for short commutes, Teatro for Dayz can serve as a giant mobile battery, which can be used anywhere to recharge mobile devices.

 

Bringing together observations of share natives' interests and lifestyles with Nissan's technological strengths in EV technology and insights into how the future of car technology will unfold led to the development of the first car for the next generation of drivers: Teatro for Dayz.

 

Read more from the press release here.