Since 2011, more than 100,000 battery and plug-in electric vehicles have been sold in America. That’s some performance… especially as fewer than 20,000 were sold in that first year as the country’s car drivers took their tentative first steps towards embracing this new technology.

Cost has always been one of the major stumbling blocks to bringing electric vehicles to market. The cars are expensive to develop and the battery packs are a complex new technology (at this scale and performance) and currently more expensive to build than traditional internal combustion engines. As a consequence, electric vehicles have either been high-priced niche products or limited production concept vehicles. Our objective has always been for the price of our zero-emission vehicles to be at the same purchase price as a comparable gasoline or diesel engined vehicle.