A far-reaching program designed to integrate France’s poorest citizens back into work has been launched by Renault. Called Renault MOBILIZ, it’s a unique social/business initiative that aims to make motoring more accessible for those who can’t afford a car.

It is estimated that as many as eight million people in France live below the poverty line. Because they cannot afford to buy, run or maintain a car – and especially if they live in rural areas with poor public transport facilities – their lack of mobility means it is difficult, if not impossible, to find work or to fully enter society. And without work, they’ll stay in poverty… it’s a vicious circle.