We have received many questions on the Alliance blog about the “new alliance of Renault-Nissan with Daimler” and whether this would be a new opportunity for Renault to enter the US market.
There is one thing I would like to clarify. The partnership between Renault-Nissan and Daimler is a strategic cooperation, not an alliance. The Renault-Nissan Alliance and Daimler have identified areas of cooperation while Renault and Nissan have an across-the-board cooperation and over ten years of experience working together.
Regarding the US market, the Alliance already has a strong presence there with the Nissan and Infiniti brands. Last year combined sales were 770,103 vehicles.
I asked the question about the US to my Renault colleagues and they told me Renault’s strategy is first to ensure a strong presence in emerging markets by reinforcing its position in countries like Russia, India or Brazil. This is a step-by-step approach: unless stage one is completed you cannot proceed to stage two. At this point in time, there are no plans for Renault to enter the US market.
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