Blog of RENAULT NISSAN Alliance

Renault’s new design language is already winning awards. The company picked up no fewer than five honours at the Frankfurt Motor Show in the annual Automotive Brand Contest organised by the German Design Council.
 
The accolades focused on Renault range of new models – ZOE, Clio and Captur – all of which picked up awards in the Exterior Volume Brand category. All three models have been launched within the past year and reflect the first fruits from creative genius Laurens van den Acker, who was appointed Renault’s head of design in 2010.
 
The other two awards were equally well deserved. The Alpine A110-50 took its win in the ‘concepts’ category while the entire Renault stand – called ‘The Bump’ – was also given a gong.

The dramatic Alpine A110-50 was first seen at the 2012 Monaco Grand Prix and was created to mark the 50th anniversary of the original A110.Renault’s show stand, meanwhile, takes its inspiration from a value reflected in all the vehicles on display: movement. The show cars are displayed in concentric circles around one or two ‘hills’ with turntables at the top, allowing each car to be viewed from every angle. This ‘3D’ layout, enhanced by the floor covering and the coloured lighting, helps create the impression of movement.
 
The Bump was first seen at the Paris Motor Show last year. Following its outing at Frankfurt, the concept will also be used for other leading motor shows including Geneva and Shanghai.
 
Read the full press release here