The DeZir concept stands out as an illustration of Renault’s commitment to more emotional styling. The creative thinking behind the design of the front end was aimed at recalling Renault's styling heritage, while at the same time paving the way for the design trends of the brand's forthcoming models.
DeZir is the first project led by Laurens van den Acker and is the start of a sequence of concept cars that will provide an insight into Renault Design's new vision for the future. It also lays the foundations for the styling cues of Renault's forthcoming vehicles. The front-end design previews the new front-end identity that is poised to become a feature of all Renault models in the future.